The most important step in an SEO strategy is to create a keyword list so you focus your optimize efforts. This 60 minute recorded video training (iTunes/Quicktime compatible) will cover the process and tools I use to create a 100+ word keyword list:
- Keyword brainstorming
- Keyword demand – find high search words in your niche
- Assess competition for individual phrases
- Prioritizing key phrases to create your final list(s)
- Track your rankings through automation
- 13 easy and essential tools for finding and tracking keywords and ranks
Importance of Photographer SEO Keyword Strategy
Photographers who ignores keyword strategy don’t align the keywords on their sites with the keywords that users type into search engines. With no overlap Google won’t return those sites into search results and therefore little traffic gets generated from search engines
Photographers who pay some attention to keywords, but without researching the words very much have minor overlap between the words they use and the keywords users search. These photography sites rank for some terms and get a little bit of search traffic. Another possible outcome for these photographers who don’t research keywords is that they find and use the words that users are looking for, but get lost among the many competitors in search results and end up ranking poorly.
Photographers with a master keyword list who have utilized a keyword strategy have a tight alignment between the words on their site and how users search. They have also assessed which key phrases are searched the most often, but taken the competition for each phrase into account. These photography sites achieve high rankings and heavy web traffic.
The goal of the video training How to Build a Photographer Master Keyword List is to teach you how to create, build, and track a photography-based keyword list so you can maximize your traffic from search.
Related to Keyword Building
50 Kickass Keyword Strategies
I am a proud owner of this ebook and recommend it to photographers who are looking for ideas to grow their keyword lists. Learn:
- Discover terms and phrases with untapped commercial value
- How to use keywords in your page titles, meta descriptions and headings to create well-balanced copy that thrills the search engines
- How getting rid of words like free and discount can boost your conversion rates and get you better customers.
- How mining your analytics data can uncover low-competition keywords
- How to easily get a second page ranking in Google that can double your traffic for related keywords
- How your site’s search box is the key to finding profitable new keywords
Learn 50 Simple, Smart and Speedy Ways to Attract More Customers Online
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